The hashtags in every photo or video upload on Instagram sometimes have an effect on increasing the number of likes and followers.

The hashtags in every photo or video upload on Instagram sometimes have an effect on increasing the number of likes and followers.

As a digital marketer, social media admin or business owner, we always want our business profile not only to exist but also to be prominent on Instagram. We need to know how to use Instagram hashtags to expand the reach of each post.

Hashtags or hashtags (hashtags) are words preceded by “#” on Instagram. Hashtags can be searched and clicked on, so using relevant hashtags will help other Instagram users find and engage with our content, much like keywords in a search engine.

How can our business be easily found and recognized by the public through hashtags?

1 — Relevance to popularity

The key to expanding networks and followers is the use of relevant hashtags. Not all hashtags that are trending or popular will draw attention to our brand. Make sure the hashtags we use are suitable for the type of content, prospective follower’s character, and our posting goals.

We must know when to avoid hashtags that are trending, but generic. For example, hashtags like #nofilter, #tbt, #photooftheday or #selfie. Although very popular, but the hashtags might not help us recognize our brand. This popular hashtag can gather hundreds of likes from other users, but it is not possible to build our followers or attract our target brand’s audience.

2 — Less is more

Instagram allows the use of a maximum of 30 hashtags per caption, but we don’t need to use 30 hashtags. Recent research into Instagram’s marketing strategy shows that we must use no more than 11 hashtags per post, and in fact, we don’t need to include everything in our photo captions.

Instead, make sure your caption is kept clean by only inserting three to five tags in the caption itself. Then, post the remaining hashtags in the comments after we post the photo. This ensures that all hashtags that we choose will link to our photos when clicked or searched, but without messing up the caption and distracting from the message.

3 — Choose relevant hashtags

Next, how to choose the relevant hashtag? There are several ways to approach the search process and choose hashtags that will increase followers and our interactions.

Brainstorming

First determine the keywords, slogans, and phrases associated with our brand or product. Invite your entire marketing or management team and consider what we might want to find. This is similar to building an SEO strategy.

Research

Then search for popular and trending hashtags. There are several apps that do data analysis to research the most popular hashtags on Instagram. Another accurate way is to directly type the hashtags from previous brainstorming results in the Instagram search box and see how many people have used the hashtag and how relevant it is.

If our business is engaged in the health food industry, maybe we will use one of the most popular keywords, for example, #healthfood or #healthyeating to see which is more popular. Then we will explore the people who use the hashtag to see if their content matches the community that uses the tag.

Specific

As discussed above, it is not wise to use popular hashtags that are endured by millions of users. Often, using general tags like #interiordesign actually makes it more difficult for our posts to get attention because it will get lost among thousands of other images that use the same tag.

The use of more precise and specific hashtags like #jungalowstyle or #whitedecor is more likely to get our brand noticed because it targets more specific communities that share our tastes.

4 — Create a branded hashtag

Make a new hashtag specifically for our business or promo. The goal is to facilitate both the audience, clients and ourselves to find brand content in the content collection that we have created. This branded hashtag can also be a benchmark of how popular our brand is on Instagram.

If any of our users or followers use this branded hashtag and are relevant, of course, this is a good thing, and we can also use it for UGC (our user-generated content)

5- Use industry-specific hashtags

The best way to determine which hashtags will attract quality attention and interaction is to look at the hashtags used by similar brands in our industry. Try to think of common hashtags related to our industry and search by typing them in the caption.

For example, we can try typing #interiordesigner. And see what happens — Instagram gives us a list of related hashtags, sorted by popularity. This, of course, saves work by guessing which of these hashtags is more widely used. We can also see the number of hashtags that have been used on the right.

6 — Track our hashtag

Of course, we want to continue to use hashtags that get the highest engagement. If you find that the hashtags you are using do not get interactions, consider changing them to experiment with other options or hashtags. There are many paid social media management platforms to track our hashtags. we can choose one of them.

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