3 Ways to Magnify the Impact of Your Presentations

Use ethos, pathos, logos, and even your environment to engage all of your audience’s senses

Going to a meeting or a presentation can often a boring and seemingly endless experience. The guy or girl goes on “Stage” with a more or less well-prepared PowerPoint presentation. And maybe even a good understanding of how to present it. If you are lucky, they know how to use their voice and body language and give a decent show of it.

Even if you are decently attentive during the show, how much do you remember after? How much do you remember a month later? Did the presentation make an impact?

Presentation skills or the art of captivating your audience is key for most professionals today. It is something you need to train and hone. Most writing and training focus on the presentation itself, but there is much more you can do to excel.

During my career, I have given and seen hundreds of presentations, and the criteria for a successful presentation remains the same: Make sure the audience take in the key points.

One of the most impactful learnings I have from my 15+ years of experience is from the time I was a Junior Management Consultant. I learned the necessity of setting the scene — creating the right atmosphere before embarking on the presentation.

In the early days of my career, I had one of the greatest teachers I have encountered throughout my professional life. He was the CEO, a Senior Consultant, an amateur magician, a teacher, and a writer. He could captivate an audience like no one I have seen since.

When he made a point about the fragile nature of knowledge - how you can lose knowledge at any given moment. He would pour water into a seemingly empty cup…

Related posts:

The hashtags in every photo or video upload on Instagram sometimes have an effect on increasing the number of likes and followers. As a digital marketer, social media admin or business owner, we…