Write a Killer About Page for Your Business by Answering One Question

The About Page isn’t about you

Many businesses struggle more with writing their About Page than they do with any other page on their site.

Some people get so stressed about their About Page that they can’t even bring themselves to make one.

Some of the biggest obstacles to writing an About Page are:

If you’re stressed about your About Page, you are overthinking it. You can write a killer About Page for your business by simply answering one question:

Why should customers buy from you?

The About Page isn’t really about you. The goal of the About Page, like every other page on your business website, is to give customers the confidence to buy from you. On the About Page, you need to close the sale.

This isn’t the place for hype.

This is the place where you explain your qualifications and your unique selling proposition. You need to show a potential customer that you are the logical choice to solve their problem.

You should stick to the facts on your About Page, but you need to present those facts in a customer-friendly way.

Have you ever bought a used car? One of the first things you probably did was open the hood and peek inside, even if you know nothing about cars. Why?

Because if the engine area is a mess, and things look like they’re held together with duct tape, gum, and straws, it’s a big red flag.

Potential customers are coming to your About Page to peek under the hood. They want to see if you have the right qualifications and attitude to help them with their problem.

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