Should Brands Move To New Social Media Platforms?

Social media marketing takes an enormous amount of financial and time-related dedication from brands that choose to market on social media. Therefore, choosing what platforms a brand utilizes and focuses on is a crucial step in developing a strong social media marketing plan. With the social media scene evolving frequently, there are often new platforms that rise and sometimes fall that may seem appealing for brands to move their marketing efforts to. But, before a brand decides to spend time and money on a new platform, they must first determine if moving to the new platform is a move that will eventually give them enough return on investment to make it worth their efforts.

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