What is Google Alerts and How to Use it to your Digital Marketing Strategy

Google Alerts is a free and easy-to-use option for anyone who wants to receive notifications when a subject is mentioned and indexed in the search engine.

Google Alerts is a free tool from Google that sends emails to users when it finds new results about terms that the person has signed up for. It has been around since 2003 and is an easy-to-use option for those who want to be always informed.

So, while you can learn some advanced techniques for refining your search, it can be tricky digging through all the results until you find what you want.

Fortunately, Google itself has already thought about it: since 2003, Google Alerts has been available , a free tool that sends emails to users when it finds new results about terms for which the person has signed up.

Know what Google Alerts is and learn to use it in your Digital Marketing strategy .

Google Alerts is a service that detects new content indexed by Google — such as web pages, news, articles, blog posts, etc. — notifying registered users by email.

Detailing the options available on this home page, the first section is “My alerts”, in which you can edit the created alerts, if you have any, defining the time you want to receive them by email.

It is also possible to check the “Digest” option, which delivers the news related to the alert in a single email message, with a frequency that can be set between “at most once a day” and “at most once a week”.

The second division, “Eu na web”, suggests that you create an alert with your own name or email already registered. This can be done by clicking on the “+”.

Finally, “Alert Suggestions” provide ideas for companies, artists, movies, and other topics that are trending today and for which you can also create an alert with one click.

2. To create a new alert, enter the desired search term. Here we will use “digital results” as an example. You may want to put it in quotes for accurate results.

3. When doing this, you can click on “Show options” and configure your alerts by setting:

The tool also shows a preview of the latest results for your term that have been indexed by Google.

4. Once that’s done, just click on “Create alert”.

Understanding what Google Alerts is all about and learning how to set it up was pretty easy, right? But how can the resource be useful in a Digital Marketing strategy?

We bring 4 ideas:

Add your business name or website URL to Google Alerts to keep track of what people are saying and respond to any criticism or praise.

Likewise, you can keep up with news about your competitors.

With Google Alerts, you can find out what people are talking about on a variety of topics, including in other languages ​​and countries.

Thus, you can detect trends and have story ideas to produce posts for your blog or even for more extensive content, such as eBooks.

If you still don’t produce a lot of content and update your social networks with texts, for example, that other vehicles publish about subjects related to your business, Google Alerts can help you find news that is worth sharing with your followers, making it easier for you curation .

One way to use Google Alerts to obtain them is by registering your company name and also variations of it, such as without a space or with a specific brand, for example.

When you receive an alert, make sure the mention has a link to your website. If not, contact the person responsible for the publication, requesting the link.

As you can see, Google Alerts is a simple feature to set up and use. It is a free tool, which can be used to get content ideas, follow the news coming out about your company and the competition, among other utilities.

Google Alerts is a free tool from Google that sends emails to users when it finds new results about terms that the person has signed up for. It has been around since 2003 and is an easy-to-use option for those who want to be always informed.

You can use Google Alerts to keep track of what people are saying about your business and the competition, gain insight into topics for rich materials, brand mention link building, and so on.

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